Buy Used and New Malcolm Mc Donald Books

The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)

by Malcolm McDonald, John Leppard

ISBN 13: 9780750617062

Format: Paperback (192 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 11 Oct 1993

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Strategic Marketing Planning: State-of-the-art Developments (Cranfield Management Research)

by Malcolm McDonald

ISBN 13: 9780749407674

Format: Paperback (150 pages)
Publisher: Kogan Page Ltd
Published: 30 Sep 1992

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How to Sell a Service: Guidelines for Effective Selling in a Service Business (Professional Development)

by Malcolm McDonald, John Leppard

ISBN 13: 9780750619004

Format: Paperback (256 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 24 Oct 1993

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Key Marketing Skills: A Complete Action Kit of Professional Marketing Concepts, Tools and Methods

by Peter Cheverton

ISBN 13: 9780749433550

Format: Paperback (384 pages)
Publisher: Kogan Page
Published: 01 Nov 2000

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Marketing Navigation: How to keep your marketing plan on course to implementation success

by Edmund Bradford,Steve Erickson,Malcolm McDonald

ISBN 13: 9781908999245

Format: Paperback (256 pages)
Publisher: Goodfellow Publishers
Published: 28 Sep 2012

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Key Account Plans: The Practitioners Guide to Profitable Planning

by Lynette Ryals,Malcolm McDonald

ISBN 13: 9780750683678

Format: Paperback (408 pages)
Publisher: A Butterworth-Heinemann Title
Published: 10 Dec 2007

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Creating Powerful Brands

by Leslie de Chernatony,Malcolm McDonald,Elaine Wallace

ISBN 13: 9781856178495

Format: Paperback (496 pages)
Publisher: A Butterworth-Heinemann Title
Published: 29 Sep 2010

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